Zero to IPO and beyond
I stand up RevOps, enablement, comp, and deal desk from scratch and scale them through public-company readiness, taking companies from early stage past $150M ARR.
Executive Revenue Operations Leadership
Executive Revenue Operations leadership bridging the dangerous gap between high-level finance and technical GTM execution. We realign your entire organization to eliminate operational friction, optimize margins, and accelerate top-line velocity.
Available for fractional engagements, interim leadership, and select full-time executive roles.
EXPERIENCE
I grow companies from zero to IPO and beyond, and drive effective change inside multi-billion-dollar, top-10 global enterprises. Proven where complexity is highest, across the US, EMEA, LATAM, and APAC.
I stand up RevOps, enablement, comp, and deal desk from scratch and scale them through public-company readiness, taking companies from early stage past $150M ARR.
Powered IPO readiness and board-grade reporting at Zendesk, AppDynamics (to Cisco), and Riskified (NYSE: RSKD).
Operated inside GE, a top-10 global company, running RevOps for its $1B+ software division across NA, EMEA, and APAC.
I navigate highly complex, matrixed mega-organizations and drive effective change and measurable impact where it is hardest to move.
WHERE I HAVE DELIVERED
WORK
A look inside the specific transformations: what I found, what I built, and the numbers that followed.
VP, REVENUE OPERATIONS · 2.5 YEARS
Built Revenue Operations from scratch: 3 people to a 13-person global team, forecast accuracy from zero to ~85%, and sales cycles cut by up to 50%. Positioned the company for a public equity event.
Team
3 → 13
Forecast
~85%
Cycle
−50%
MORE COMING
Additional case studies from DocuSign, Riskified, GE Digital, and others in progress.
THE STRUCTURAL BOTTLENECK
Most companies don't fail because of a bad product or a poor sales team. They fail because their revenue engine breaks under pressure.
When marketing, sales, finance, and product teams operate in data silos, invisible friction erodes your profit margins. Commission structures alienate your FP&A realities, tech stacks become tangled webs of expensive tools, and data reporting becomes a matter of internal opinion rather than objective fact.
You don't need more point-solution tools. You need a unified operational architecture.
THE FRAMEWORK
One unified operational architecture. Every function aligned to a single source of truth.
Execution velocity, pipeline engineering, and predictable forecasting.
High-intent demand generation and absolute attribution tracking.
Net Revenue Retention (NRR) expansion and churn mitigation.
Direct margin protection and real-time revenue modeling.
Strategic headcount optimization and organizational design.
Seamless client onboarding and post-sale operational velocity.
Feedback loops translating field data into engineering roadmaps.
Technical systems integration and native platform stability.
Single-source-of-truth governance and corporate valuation growth.
AI ARCHITECTURE
THE FRAGILE APPROACH
Taping together dozens of isolated, generic AI point-solutions. This creates fragmented data lakes, introduces heavy security vulnerabilities, and locks your enterprise workflows into proprietary models that will be completely obsolete next quarter.
THE HAHNWERKS APPROACH
Architecting deep-level AI capabilities directly into the core revenue data layer. We design advanced, LLM-agnostic systems where the underlying intelligence layer can be cleanly swapped, upgraded, or scaled alongside emerging models without breaking your CRM, automated workflows, or data pipeline.
CAPABILITIES
Structuring macro-revenue strategy, establishing rigorous cross-departmental operational SLAs, and managing end-to-end execution toward corporate growth targets.
Architecting enterprise tech stacks into highly automated, scalable ecosystems. Deploying native AI tools built on decoupled, model-agnostic infrastructure.
Building data-backed quota allocations and incentive commission structures that fiercely motivate field performance while mathematically guaranteeing corporate profitability.
HOW WE WORK TOGETHER
Every company is at a different stage. Every challenge has a different scope. Here's how I work.
ONGOING · PART-TIME EMBEDDED
For companies that need executive-level Revenue Operations leadership without the full-time overhead. I embed on a part-time basis, typically 2 to 3 days per week, and operate as your de facto VP of RevOps. You get the strategic depth, the systems thinking, and the hands-on execution without the full salary commitment.
Best fit: High-growth companies scaling from $5M to $75M ARR that need senior leadership now but aren't ready for a full executive hire.
DEFINED SCOPE · FIXED TIMELINE
Targeted engagements built around a specific revenue architecture challenge. IPO readiness. CRM consolidation. GTM restructure. Sales comp redesign. AI systems integration. I come in, diagnose the problem at depth, build the solution, and transfer ownership to your team: clean and complete.
Best fit: Companies facing a defined inflection point that requires senior expertise for 60 to 180 days.
OPEN TO SELECT OPPORTUNITIES
OPENFor the right company and the right challenge, I am open to joining as a full-time executive: VP of Revenue Operations, SVP of GTM, Chief Revenue Officer, or Head of RevOps. If you are building something exceptional that demands an operator who has worked at every layer of the revenue engine, from raw data schemas to board-level reporting, let's have a real conversation.
Best fit: Companies scaling past $20M ARR, approaching IPO, or restructuring after a major acquisition, where a long-term internal leader can drive compounding value.
Not sure which fits? Book a 30-minute call and we'll figure it out together.
OUR NARRATIVE
JAMES HAHN // FOUNDER, HAHNWERKS
I didn't build my career reading theoretical slide decks in an isolated executive suite. I started at the absolute bottom, managing raw data schemas, manually resolving broken tool connections, and listening to the real-world operational friction experienced by frontline reps.
By working my way up through every technical, financial, and strategic layer of Revenue Operations into enterprise leadership, I developed an uncommon advantage: I possess the deep technical literacy to design and deploy complex AI solutions into revenue stacks, and the executive financial acumen to translate those systems directly into enterprise value and margin protection.
This end-to-end perspective makes me a trusted partner for founders, executive teams, and growth-focused boards alike. My mandate remains fixed: building resilient revenue engines that protect margins, leverage next-generation intelligence, and guarantee enterprise growth. I am also selectively open to full-time executive roles where I can build something transformational from the inside. If that's you, I'd love to hear about it.
SECURE YOUR REVENUE GROWTH
Whether you're exploring a fractional engagement, a defined project, or a full-time executive hire, start here. I respond to every serious inquiry personally.
BOOK A CALL
Pick a time that works. We map the friction in your revenue engine live.
CONNECT
Connect on LinkedInDIRECT LINE
SEND A MESSAGE
THANK YOU
Thanks for reaching out. I will get back to you shortly. Feel free to book time on my calendar with "Book a meeting" to secure something sooner.